The leasing office is where everything starts.
This certification gives you real structure, proven scripts, and practical leasing tools — not vague corporate talk.
You’ll learn how to handle leads, tours, follow-up, objections, applications, and the everyday situations that happen in any leasing office.
• Handling phone, email, and CRM leads
• Asking the right questions
• Setting expectations with prospects
• Preparing the office and unit
• Touring flow that makes sense
• Reading and adjusting to prospect cues
• Natural close techniques
• Handling objections
• Getting the “yes”
• Timing and methods
• Text/email scripts
• Handling ghosting
• Explaining the application process
• Communicating timelines
• Red flags & fair housing awareness
• Quality communication
• Office etiquette
• Staying organized & consistent
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